![]() ![]() How collaborative was the project and what was his involvement? You mentioned the shot was styled by Shane Gonzalez. Also, shout out to everybody who showed up and did it because they really went ham. Was it Carti's music or punk or what was the vibe? You said you were playing music really loud at the shoot. I went to a lot of shows growing up, so I just thought if I could recreate that, then I'm good. We need to have all different sorts of people. So it was like, it can't just be a bunch of big dudes in there, we need to have some smaller people in there, too. I used to be 5'8'' and 132 pounds and I would get bounced around in there. It was important for me to get a good assortment of people in that pit that really would be there. I've never done a flip off a stage, but I've climbed 30 feet up onto a rafter and jumped off before. The main thing I drew inspiration from is my past. Shane had the first image from the old punk show, and that was really the only image. What were your main influences or reference points for this image? It doesn’t totally look like him to me, but I’ve gotta ask… is it? I saw in the comments, lots of people are saying they think that’s Dave Grohl in the photo. He main thing I drew inspiration from is my past. There's so much out there to enjoy in the world, so why limit yourself to one thing? I try to keep the portfolio cohesive, stylistically, but have lots of different things. But as far as my portfolio goes, it's tough not to have a lot of rap up these days, because it's so big and there's a lot of clientele. If it's a banger, it's a banger, you know? I don't discriminate. I love rap, I love rock, I love electronic, I love even poppy-er stuff, too. If anyone's doing something really well, I gravitate to it. I hate it when people say, "I love everything," but I really do. I'm there to help connect the dots.ĭo your own musical tastes reflect what your portfolio looks like? Are you all over the place? Or what are you usually listening to? I think it's really just about listening to people and giving respect to each genre in its own way. You can talk to Hanni El Khatib about every current rapper out right now. I'm also able to fit artists in the context of a different genre that doesn't necessarily fit with them, but do it in a way that makes sense for them. You know, with a lot of these musicians, you forget that they love all kinds of music, too. I think it just relates to who I am, and that's why I'm able to shoot different people in different genres. I've always liked to understand everyone's scene and not just walk into someone's scene and not know anything about it. It's interesting because even in high school I was friends with a lot of different people. He's into a bunch of different music and things like that, so it was a really easy pairing." The concept of the cover was based around a reference photo of an old punk rock show found by Midnight Studios art director Shane Gonzales. "So many of these hip-hop shows now have that energy from punk shows back in the day," Walker says. "Carti's music really goes against the grain, too, just like punk used to do back in the day. So Carti and his team reached out to photographer Nick Walker, who has a diverse background shooting videos and photos for rock, rap, and R&B artists like FKA Twigs, Future, Nicki Minaj, Beyoncé, Mac DeMarco, Hanni El Khatib, Trash Talk, Rae Sremmurd, and Freddie Gibbs. It's a raw, stripped down album that takes the traditional idea of hip-hop and stretches it new directions.Īn album like Die Lit needed a perfect cover to set the right visual tone. With a minimalist approach to songwriting, Die Lit favors woozy basslines and chirping ad-lib over complex lyrical themes. Throughout the 19-song project, Carti and Pi'erre Bourne are guided by feeling more than anything. Playboi Carti's new album, Die Lit, is all about capturing a mood. ![]()
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